With more than 20 years' experience in information and technology advisory services, Bruno Horta Soares is the Leading Executive Advisor at IDC Portugal, covering digital transformation, IT governance and management, and security. He has worked for some of the leading global professional services firms in Portugal and Africa, and since 2015 has been advising and supporting tech buyers and vendors in their decisions related to information and technologies to help them create value and trust in the digital economy. He is visiting professor at several universities and business schools in Portugal and Angola, specializing in governance and management of enterprise IT-related topics. He's also an accredited trainer for the COBIT 5/2019 Foundation. He is the founding president of ISACA Lisbon, Portugal Chapter, and a member of the Portuguese Institute of Directors Council. He collaborates in a number of professional associations and he is a keynote speaker at local and international conferences and seminars (in 2019 he received the ISACA Global Achievement John Kuyers Award for Best Speaker). He has a degree in management and computer science, and a postgraduate degree in project management. He also holds CISA, CGEIT, CRISC, PMP, and LEGO Serious Play professional certifications. Bruno is 41, married, father of Matilde, Bernardo and Carolina and try to keep motivated by the inspiring words of Pedro Arrupe " "I am not resigned that when I die the world continues as if I had not lived."”. In 2021 he is running for Mayor of the city of Lisbon, Portugal.